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Energizing EmPower Solar
10.25.2010 - The sun isn’t the only energy source nourishing EmPower Solar of Island Park. As the company’s new agency of record for public relations and full-service marketing, HLD is dedicating our own brand of energy towards elevating EmPower’s visibility as a frontrunner on the solar energy field.
An entrepreneurial enterprise on the upward slope of significant growth, EmPower recognized the value of partnering with a professional agency to help properly position the company as a leading source of solar energy systems for homeowners and businesses in the tri-state area. HLD flipped the campaign switch to “full on,” utilizing several of EmPower’s current installation projects to engage media interest. By publicizing the projects, HLD is helping EmPower educate the public about the benefits of solar energy while establishing the company’s credentials and building brand awareness. Developing articles about renewable energy for publication in key journals simultaneously showcases EmPower CEO David Schieren’s expertise on a fast-emerging topic most people are still learning about.
Synergistically, the agency also deployed a digital campaign to elevate EmPower’s ranking in online search results. Less than a month after the search engine optimization (SEO) and search engine marketing (SEM) campaign went live, EmPowerces.com is already becoming a destination of choice for people interested in solar energy as a cost-saving alternative to fossil fuel.
“We had the right technology and the right market space, but did not have the strategic communications capability to promote the company in the right way,” Schieren says. “HLD knew exactly how to partner with us to get results within a budget appropriate for a growing enterprise. “
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