Hofstra Continuing Education Recruits Digital Experts from HLD
6.14.2011 - Hofstra University Continuing Education will introduce one of the region’s first continuing education courses on Digital and Social Media Marketing as part of its Fall 2011 curriculum. Presented in cooperation with Harrison Leifer DiMarco (HLD), a full-service marketing and public relations agency in Rockville Centre, the course is designed to help business professionals better understand and utilize digital communications and social networking as part of their marketing.
The 7-week course will be offered on Thursday evenings from 6:30?8:30 beginning October 6. The instructors will be Frank Dinolfo, Director of Digital Services for HLD, and Robert O’Regan, the agency’s Media Director. Topics to be covered will include:
? Social Media, including Facebook, LinkedIn, Twitter, and YouTube.
? Mobile Marketing, including text, SMS, banners, and QR codes.
? Location-Based Marketing, including Foursquare, Scavenger and others.
? Group Buying/Deal-of-Day, including Living Social, Groupon, Newsday and Facebook Deals.
? Apps, including how to manage your mobile desktop.
? Website functionality, SEO, SEM (Google Adwords), blogs, and content management.
Course participants will receive a Hofstra University certificate of completion.
“We are extremely pleased to be partnering with Harrison Leifer DiMarco to bring digital communications into our continuing ed course catalog. This comprehensive, hands-on course is the latest example of Hofstra’s commitment to offering meaningful continuing education programs that are current with emerging trends and that meet the evolving needs and interests of the community,” said Colleen Slattery, Senior Associate Dean of Hofstra University Continuing Education.
“Consumers are now in control of when, where, and how they are marketed to, and they are increasingly channel-neutral. This means that if businesses are still relying on traditional advertising as their marketing engines, they will quickly be left behind,” Mr. O’Regan said.
“Smart companies are beginning to realize that the only way to keep up with the dramatic shift in contemporary communications is to be channel-neutral themselves, by marshalling the forces of digital marketing and social media networking to build business,” Mr. Dinolfo said.
About the Instructors
As HLD’s digital services director, Frank Dinolfo is responsible for engineering digital marketing strategies and implementing programs for agency clients that combine engagement marketing, search engine marketing, e-mail campaigns and website development for maximum impact.
As Media Director, Robert O’Regan’s mission is to orchestrate the latest technologies and media channels to assist clients in reaching their target consumers at the right time and in the right places cost efficiently. He is responsible for a wide range of media services including media planning, buying, negotiating, consulting, execution and strategy.
To register for the course or for more information, visit ce.hofstra.edu or call 516-463-7200.
About Hofstra University
Hofstra University (www.hofstra.edu) is a dynamic private institution of higher education where more than 12,000 full and part-time students choose from undergraduate and graduate offerings in liberal arts and sciences, business, engineering, communication, education, health and human services, honors studies, a School of Law and the Hofstra North Shore-LIJ School of Medicine.
About Harrison Leifer DiMarco
Harrison Leifer DiMarco (www.hldnow.com) is a full-service marketing and public relations agency headquartered in Rockville Centre, New York. Smart, strategically focused and creatively driven, the HLD team takes responsibility, ownership and action in applying every discipline of a well-integrated communications arsenal, including branding, advertising, digital communications, public relations and media.