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SEO Without the Fear Factor
4.5.2012 - SEO ? search engine optimization ? is the web technology currently terrorizing resource-challenged company marketers. HLD’s SEO team removes the fear factor, so marketers can capitalize on the unprecedented opportunity to drive qualified customer traffic to their websites.
“Many companies are familiar with the term SEO but don’t understand what it means or how it creates value. They’re afraid the train is leaving the station, but they don’t know how to get on board,” said Robert O’Regan, HLD’s Media Director, who leads the agency’s SEO team. “HLD helps companies painlessly integrate search engine optimization into their internet marketing programs, so their websites can perform as sales channels, instead of just as online showrooms.”
The ultimate goal of SEO is to maximize qualified customer traffic by elevating your brand’s ranking on search engine results pages. At the top of the list is landing your brand on page one of the organic (unpaid) search results, above the fold (bottom of the screen). Achieving this lofty but attainable goal requires an ongoing program that is both proactive and responsive. It must incorporate a strategic list of search terms related to your products and services, as well as a network of back-links that connects your website with content containing your search terms on as many other sites as possible. This exponentially multiplies the chances that your customers will encounter your brand in their searches. The program must also take into account the search engines’ constantly changing algorithms and adjust continuously.
“Establishing and maintaining an effective SEO program is not magic ? it’s science. You can’t just turn it on and let it go. It must be nurtured and fine-tuned on an ongoing basis,” Rob says. “HLD takes this burden off our client’s shoulders, while helping them learn how SEO connects them with qualified customers and expands their brand equity on the internet. The return on investment is built-in, and it is quantifiable through our detailed monthly reports tracking progress.”
“The data on search marketing and buying behavior has proven that organic search results drive significant quantities of qualified traffic to websites, blogs and affiliated marketing pages. Marketers can no longer afford to pass up the opportunity to manage their organic search results. The competitive landscape demands it,” said Ed Brennan, HLD Partner and Chief Creative Officer. “HLD utilizes the most up-to-date on-site and off-site optimization techniques to create sustainable, results-driven SEO campaigns for our clients. We handle the whole process, so clients can rely on us to do what we do best, so they can keep doing what they do best - running their companies.”
For more information, visit www.hldnow.com or contact Rob at (516) 536-2020 or roregan@hldnow.com
About Harrison Leifer DiMarco
Harrison Leifer DiMarco (www.hldnow.com) is a full-service marketing and public relations agency headquartered in Rockville Centre, New York. Smart, strategically focused and creatively driven, the HLD team takes responsibility, ownership and action in applying every discipline of a well-integrated communications arsenal, including branding, advertising, digital communications, public relations, social networking and media.
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