Westchester Medical Center Retains Harrison Leifer DiMarco To Enhance CRM Through Web-Based Marketing Initiative
8.17.2005 - Westchester Medical Center has retained Harrison Leifer DiMarco, The NOW Agency, to perform a unique combination of marketing, interactive and public relations services utilizing the hospital’s Web site as a channel for a customer relationship marketing effort. The program is designed to improve public perceptions of the former county hospital, increase patient admissions and ultimately provide enhanced customer and professional services.
Westchester Medical Center, located in Valhalla, New York, treats over 120,000 patients each year and provides the region with the only Level 1 Trauma Center, full-service cardiac center, kidney, liver (and soon heart) transplant facility, around-the-clock Medevac service and Burn Center. In addition, it is the largest provider of pediatric health care in the region, and has the region’s only pediatric ICU and Level IV Neonatal ICU. Westchester Medical Center directly employs 3,300 people and has more than 800 physicians on staff. Its annual budget totals more than $550 million and the hospital has a regional economic impact of more than $1.1 billion each year.
HLD has been chosen as the lead agency for a marketing initiative which includes a major re-vamping of the medical center’s Web site as a relationship marketing tool for the hospital and its related foundations. Once completed, HLD/Blankman Public Relations, the public relations arm of Harrison Leifer DiMarco, will conduct an ongoing marketing and public relations campaign designed to find and develop current content from within the organization and leverage it into additional relationships with existing and potential patients.
Michael Israel, Interim President and CEO of Westchester Medical Center, said, “Harrison Leifer DiMarco offers Westchester Medical Center a unique opportunity from both a technical and professional standpoint. We are very excited about partnering with them and developing a true resource and communication tool for our customers.”
“It is essential that we let the community know about the world-class services and expertise that can only be found at Westchester Medical Center and leverage that information into opportunities to create relationships with potential patients and medical professionals,” said HLD Chief Creative Officer Ed Brennan, who will supervise the project. “Our extensive experience in the health care industry gives us the ability to recognize and deliver those opportunities to Westchester Medical Center.”
Harrison Leifer DiMarco is The Now Agency. Our mission is to help companies and organizations build and sustain market-leading brand awareness. Strategically focused and creatively driven, our team represents every discipline within the contemporary communications arsenal, including the broad categories of branding, advertising, public relations, interactive, packaging and media. With offices in Manhattan and Rockville Centre, HLD is accessible to national and local clients and is poised to unleash the entrepreneurial spirit of NOW when, where and how they need it. For more information, visit HLD online at www.hldnow.com.