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Harrison Leifer DiMarco Wins BOLI Award For EON Labs Direct Mail Campaign
5.19.2006 - Rockville Centre and New York City, NY- May 19, 2006 ? Harrison Leifer DiMarco, the NOW agency, won a “Best On Long Island” (BOLI) Award for its latest direct mail campaign on behalf of EON Labs. The agency also earned nine certificates of excellence. The annual BOLI awards, which are sponsored by the Long Island Ad Club, recognize excellence in Advertising, Marketing, and Public Relations. The 33rd annual award program occurred on May 9, 2006.
The agency’s Famous Quotes Direct Mail campaign for EON was part of a continuing branded direct mail program designed to keep EON top of mind with a group of key buyers. It included a series of branded cards containing famous motivational quotes and a multiple choice quiz that put a humorous spin on the quotes. The correct answers were revealed when the reader removed a post-it note pad that had the quotes printed on each page along with the EON logo and tagline. EON Labs was acquired by Sandoz last year. HLD is in the process of developing a new direct mail program branded with Sandoz messaging for the same audience.
HLD also captured nine BOLI certificates of excellence for its work on behalf of the following clients:
? Island Harvest- TV spot (Gold)
? General Cigar- Pairing Guide Display (Gold)
? Maxburgh Co.- Corporate Stationery (Silver)
? Harvey’s WOW! - Sounds Solutions Ad (Silver)
? Harvey’s WOW! - Campaign (Bronze)
? Long Island Junior Soccer- Web Site (Bronze)
? Superior Direct Care- Brochure (Bronze)
? Maxburgh Co.- Logo Design (Bronze)
? Great Neck Saw- Street Ride Packaging (Bronze)
“The BOLI is a gratifying recognition of our success in achieving strategic results for our clients,” said David Rockwell, VP & Director of Creative Services. “We especially value the confidence Sandoz has in our creative team to help grow its business and build relationships with its customers.”
About HLD
Harrison Leifer DiMarco is The Now Agency. Our mission is to help companies and organizations build and sustain market-leading brand awareness. Strategically focused and creatively driven, our team represents every discipline within the contemporary communications arsenal, including the broad categories of branding, advertising, public relations, interactive, package design and media. With offices in Manhattan and Rockville Centre, HLD is accessible to national and local clients and is poised to unleash the entrepreneurial spirit of NOW when, where and how they need it.
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