Harrison Leifer DiMarco Acquires Kizmet Interactive
5.10.2007 - Harrison Leifer DiMarco, Inc. today announced that it has significantly expanded its interactive capabilities through the acquisition of the Internet marketing agency Kizmet Interactive, Inc. The strategic move enhances the leadership team and skill sets of its Web-based division, with Nick Dinatale as Manager of Interactive Services, Lisa Sciortino as Senior Interactive Account Manager and Chris Ragavanis as Programmer. They join HLD’s existing interactive services staff, reporting to Chief Creative Officer and Partner Ed Brennan.
HLD’s interactive services division is fully integrated with the agency’s advertising, public relations and media departments, providing clients with a full range of communications capabilities. HLD was one of the first agencies of its size in the New York area to ramp up a comprehensive interactive services program and continually infuse it with new talent and technological sophistication. The merger of Erin Edwards into HLD in 2002 gave the firm’s interactive department its first boost of adrenaline, with talent and experience from some of the country’s biggest brands.
The Kizmet team now puts HLD on the leading edge of the rapidly growing areas of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Many marketers are just beginning to explore the benefits that these emerging technologies can deliver when strategically integrated into both online and offline communication plans.
“SEO and SEM both strengthen and deepen a Web site’s effectiveness, by maximizing traffic flow and enabling greater dialog with key target groups,” Dinatale said. “Building a dynamic site is only half the battle. The other half is getting the right people there.”
The agency’s new SEO and SEM capabilities expand HLD’s total interactive services portfolio, which also includes Web design and development, data integration, Flash animation, database architecture, standards-based Web production, E-mail marketing and analytics.
About the Team
Nick and Lisa founded Kizmet in 1999 to provide creative Web design, innovative technology and effective interactive marketing solutions to clients across a range of industries.
Lisa graduated Summa Cum Laude from Hofstra University with a bachelor’s degree in Information Systems. Her expertise is in Web site user integration, information architecture and project management. She has been responsible for Internet development for such companies as NADO, KozyShack.com, Hansgrohe-USA and Meyer, Suozzi, English & Klein. Lisa heads up the Internet Committee for the Long Island Ad Club, where she is a past Board member.
Nick brings to HLD experience with Internet-based technology projects for companies including Merck, JP Morgan Chase, Exxon Mobil and McGraw-Hill. He has served as Communications Director for the Association of Internet Professionals (AIP). Nick was recently honored by Internet Crimes Against Children (ICAC) and was inducted into the Long Island Business News 2006 class of Top 40 business leaders under the age of 40. From 1988-1994, Nick was on active duty with the United States Navy and participated in Desert Storm, as well as operations in Bosnia. He earned a bachelor’s degree in Information Systems from Hofstra University.
About HLD
Harrison Leifer DiMarco is a full-service agency. Smart, strategically focused and creatively driven, our team takes responsibility, takes ownership and takes action in applying every discipline of a well-integrated communications arsenal, including branding, advertising, public relations, interactive, packaging and media. HLD has offices in Rockville Centre, NY; New York City and Orlando, FL. For more information, visit HLD online at www.hldnow.com.
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