Harrison Leifer DiMarco Wins E-Healthcare Leadership Award on Behalf of Westchester Medical Center
12.5.2007 - Harrison Leifer DiMarco (HLD) announces that its work on behalf of Westchester Medical Center’s Web site, www.worldclassmedicine.com, was named Best in Category (Silver) in the Best Site Design division for hospitals over 400 beds, by the 2007 eHealthcare Leadership Awards. The award was presented in Las Vegas on November 4 during the Eleventh Annual Healthcare Internet Conference.
“Hospitals face a unique challenge in communicating with a wide variety of target audiences, each of which filters the branding information through its own particular set of experiences. Our strategy for Westchester Medical Center was to redeploy its Web site to function as a primary channel for constituent relationship building,” said Ed Brennan, HLD Partner and CCO.
“There are clear and unmistakable signs that interest in the Web and emerging technologies is hot,” says Mark Gothberg, eHealthcare Leadership Awards chairman. “The 2007 awards program attracted a huge number of entries from a wide variety of healthcare organizations.”
Worldclassmedicine.com, Westchester Medical Center’s new URL, is receiving a growing number of unique visitors, more people are registering for additional information, and each visitor is spending more time on the site. Analytics have been put in place that allow both the medical center and the agency to review
which topics and which delivery methods are best received by various audiences. A newly integrated Search Engine Optimization campaign is also increasing the traffic from organic results on search engines.
Harrison Leifer DiMarco is a full-service agency. Smart, strategically focused and creatively driven, our team takes responsibility, takes ownership and takes action in applying every discipline of a well-integrated communications arsenal, including branding, advertising, public relations, interactive, packaging and media. HLD has offices in Rockville Centre, NY; New York City and Orlando, FL. For more information, visit HLD online at www.hldnow.com.
About Westchester Medical Center
Westchester Medical Center in Valhalla, NY is comprised of four academic specialty hospitals for advanced care, serving 3.6 million people in the seven-county Hudson Valley region, northern New Jersey and lower Connecticut. Its centers of excellence include Heart, Children’s Hospital, Trauma and Burn, Transplant, Cancer and Neuroscience. Westchester Medical Center has one of the largest kidney transplant programs in New York State and among the largest pediatric corneal transplant program in the nation. For more information visit www.worldclassmedicine.com
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