Common SEO Myths
9.11.2008 - Common SEO Myths
Since we began offering Search Engine Optimization as an interactive marketing service we’ve heard a variety of misconceptions from clients as to why they thought SEO would not work for them. With a little education, most marketing managers are quickly convinced of the power and reach of properly executed SEO campaign as a cost effective means of targeting exclusive market segments that bring high quality visitors to your website.
Here are the top five misperceptions:
1. “I put my company name into Google and our site was at the top of the list.”
This is more than likely true, but what happens when you enter a product or service you provide? Do you show up on the first page? Do you show up at all? Unless you’ve made a commitment to proper SEO you, more than likely, won’t be there. What you will see are the many other competitors who offer the same product or service. And so will your customers.
2. “People do not search online for my type of business”
The fact is 60% of all Internet users start their web browsing at a search engine, with Google being the most popular “start page”. SEO does not discriminate against what kind of business you have. A simple analysis by a knowledgeable SEO provider can show you how many Web searchers are looking for your products and services and how well your site fares in relation to your competitors.
3. “I tried it for a few weeks and nothing happened”
SEO is not an overnight sensation; it takes time to develop and requires an on-going commitment to see sustained results. Results take time but over the course of a few months you should start seeing a dramatic improvement in the quality and quantity of customers to your site.
4. “I can optimize my own site?”
This is a perfectly valid point, and many larger companies do hire in-house professional specifically dedicated to manage their SEO program, but there is a downside to handling SEO on your own. SEO can be an exceptionally time-consuming endeavor. An experienced SEO provider has the processes and systems down to a science and can use that efficiency to provide better service in less time.
5. “We use Google Adwords ? that’s how we get visitors to the site.”
Making use of paid search and Google Adwords is a very effective tactic, but an effective search campaign effort should a strategy for both paid and organic search. Research shows organic search receives the lion share of clicks - between 60-70% more vs. paid search based on certain factors. It all goes back the feeling of trust. The paid search results do appear at the top of the page but savvy searchers know that position was paid for. Results in the organic search rankings have a higher trust factor because they are based on relevance and popularity.